April 24, 2023

A Tech Conference for Collaboration

Sam Basu

Developer Advocate

Lessons Learnt from 10 years of Developer Advocacy

Technical developer advocacy is no longer a role that you have to explain – it is critical to the success of most software product companies. And the craft has evolved over the past few years – come learn the many nuances to be successful. Take away well-accepted tricks of the trade applicable to most audiences – with real world developer advocacy examples and resources. How do you tell stories & weave your products in? How do you stay humble while making a name for yourself? How do you create a niche, write well, speak well and move the needle? How do you scale? How do you create value? How do you inspire? And how do you be a better human each day? Come be awesome!


Sam Basu is a technologist, author, speaker, Microsoft MVP, gadget-lover and Developer Advocate at Progress Software. With a long developer background, he now spends much of his time advocating modern development platforms & tools on Microsoft/Telerik technology stacks. His spare times call for travel, fast cars, cricket and culinary adventures. You can find him as @samidip on the internet.